The rice is not all the same and not only stands for the size or color of the grain. We think that it is possible to develop new rice (from the genetic richness present in nature) or rediscover old varieties no longer grown but relevant today and .... “modern” (as in the case of Gigante Vercelli).
For this we are directly involved in the selection of our rice and we work with seed companies of excellence to look for in nature and select the rice with features that match consumer needs, which vary with eating habits and lifestyle.
Among our R&D partners there are Italian seed companies of great importance at national and European level.
Ideariso believes in the rediscovery of valuable old varieties and therefore is committed to preserving the historical variety Gigante Vercelli, for which we are officially responsible for its preservation and for maintaining it in purity.